Self-catering holiday brands Hoseasons and cottages.com were yesterday celebrating their best online selling day ever.

Credit: Breaking Travel News

The news follows Prime Minister Boris Johnson’s decision to allow domestic vacations to restart from 4 July.

In the hours after the announcement, luxury lodge specialist Hoseasons reported one booking every 11 seconds as customers scrambled to book holidays and secure their summer staycation.

Year-on-year sales for Hoseasons were up 270 per cent by the end of the day, with sister company cottages reporting an increase of 455 per cent as both brands smashed their previous highest sales days.

“We were expecting greater levels of interest, but the surge in demand was still surprising and we certainly hadn’t expected a record day,” said Simon Altham, chief commercial officer of Awaze UK – the parent company of both brands.

“Over the last few weeks we have seen volumes of enquires and bookings increase on a daily basis, as people begin to become more confident about booking a UK holiday.

“Government confirmation seems to have just given people an extra level of certainty.”

He added: “All the evidence suggests that holidays remain a priority for most people, and this year more than ever the chance to get away is something customers are very much looking forward to.

“July and August are likely to be very busy as a result, but we are also expecting greater than usual levels of demand for September and October too as the season extends.”

Both brands have launched a new Safer Stays initiative to ensure customer safety where locations can sign up to confirm that they have additional cleaning protocols and social distancing measures in place for visitors.

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